The truth is, social media—especially Instagram—has become essential for marketing and sales across nearly every industry, real estate included. Each platform has its unique reach and strengths, and while not every network fits every business, I think we can agree that social media has become nearly ubiquitous.

In real estate, managing and growing an Instagram presence has become critical to our success. At Creed & Co Realty, we invest a great deal of time and resources into building a genuine presence, which, believe me, isn’t always easy. Balancing a personal and professional identity on social media can feel daunting, especially for someone like me who previously never shared much online.

Before stepping into this industry, I didn’t post anything about my personal life. Now, with a growing audience, there’s an expectation to let followers see behind the scenes—but I still struggle with this. Real estate is my business, and sharing listings works for me, but I have far more in my life than buying and selling properties. Sharing my private life feels uncomfortable, like stepping into unfamiliar territory.

Take, for example, our recent Thanksgiving dinner. We hosted 25 people, a beautiful gathering filled with laughter and tradition. Yet, while preparing and hosting, I found myself asking my husband to capture moments on video, something I’d never done before. It felt strange to prioritize content over enjoying the moment, and I kept wondering, “Who really cares about what I’m doing?”

But I’ve come to realize that sharing these parts of myself might matter more than I think. For some, hosting a large gathering is a big deal, and if my experience can offer someone a bit of inspiration or encouragement, then maybe it’s worth sharing. 

My Creed-O: 

In the end, getting comfortable with the uncomfortable is a skill that serves us in all parts of life—business and personal. Stepping outside my comfort zone has helped me grow and connect in ways I never expected. So, while I’m still figuring out this balance, I’m learning to let a little more of “me” show through.