When you decide to sell your property, choosing the right brokerage and agent can feel like a big decision. Many sellers start by inviting a few agents to their home for a walk-through. During these visits, agents take a look around, chat about the neighbourhood, review comparable sales (comps), and see if their approach feels like a good match for the seller. It’s all about finding the right fit, and that’s okay! Not everyone clicks, and personality really does matter in this business.

One question I often hear from sellers is, “What do you think my home is worth?” It’s a great question, and I totally understand why it’s on your mind. My answer, though, often focuses on a slightly different angle: it’s not just about what your home is worth to you, but what it’s likely to sell for in today’s market. After all, in real estate, the final price comes down to what a buyer is willing to pay.

The Charm of Southern Georgian Bay

Every home and property is unique, especially in a place like Southern Georgian Bay. Here, you might find a cozy one-bedroom condo in Collingwood or a sprawling 7,500-square-foot estate on 100+ acres. Each area has its own special vibe, with different schools, amenities, and zoning rules. As a Broker, I take all of these factors into account while also thinking about what the market is telling us.

Once I’ve got a good sense of things, I’ll share a price range with you, usually within a 5% window, that reflects what I believe the home can realistically sell for. At this point, I often hear two reactions: “Wow, you think we can get that much?” or, more commonly, “I was hoping it might be worth more.” I completely get it, your home holds a lot of memories, and it’s natural to feel it’s worth more than the market might suggest.

Learning from the Past and Today’s Market

A few years ago, during the COVID-19 pandemic, the market was wild with bidding wars, and some sellers could aim high with their pricing, and it often worked out beautifully! But as of March 2025, things have settled down quite a bit. With higher interest rates and more homes on the market, buyers are more cautious, reflected in pricing! Looking back at my listings over the past 20 months, I’ve found that my predicted selling prices have usually been spot-on, within that 5% range. It really comes down to understanding the market and your home’s unique place in it.

Building Trust Through Honesty

Some agents might tell sellers what they want to hear just to get the listing, but that’s not my style. I believe in being upfront, even if it means having a tough conversation. I put a lot of time, financial investment and heart into helping my clients sell their homes, and I want you to feel good about the process. If a home doesn’t sell or if expectations aren’t met, it’s not a win for either of us. I’d rather be honest from the start so we can work together toward a successful sale.

Pricing in Today’s Market

In March 2025, pricing is more important than ever. The market has cooled off since the frenzy of the pandemic years, and buyers are taking their time, especially with higher interest rates in play. If a home is priced too high, it might sit on the market for a while, which can make buyers wonder why it hasn’t sold. On the other hand, pricing thoughtfully can attract the right buyers and help you get the best possible price.

Selling your home is a team effort, and I’m here to help you every step of the way. By setting a realistic price and choosing a strategy that works for you, we can make the process smoother and more rewarding. Let’s work together to find the perfect buyer for your home!